Everyday we make our customers' lives simpler by providing solutions that help them fulfill their financial aspirations

Our Customer Centric Approach

  • We know our existing as well as potential customers, anticipate their needs to understand their perspective, and guard their confidential information
  • We work as one organisation, across functions, to fulfill our customers’ financial needs

During October 2017, the Emirates NBD team conducted numerous activities via touch-points such as branches and Social Media to give their customers easy banking tips, reward them for their suggestions, and provide them with unique offers. Check out the video below.

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The result of our customer centric approach?

Emirates NBD Group was recognised at Gulf Customer Experience Awards in February 2019.

The bank won four awards in recognition for its transformational efforts towards customer service excellence.

Competing against the region’s most prominent companies from diverse industries, Emirates NBD secured awards in four categories: Business Change and Transformation, Best CX Strategy, Customer Complaints and Customer Experience Team.

The awards recognised the bank’s customer-centric ethos and championing of excellent customer experience as a key driver for business success.

In recent years, the bank has made investments towards customer service excellence focusing on both cultural re-engineering programmes for employees as well as adopting technology-driven solutions to enhance and simplify customer engagement points.

Miguel Rio Tinto, Group Chief Information Officer, Emirates NBD, talks about how the bank looks to transform itself into a digital company.


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