The key factors that both build and undermine trust come from The Trust Equation.
To build trust, you need to be
- credible (usually through words)
- reliable (usually through action)
- encourage a sense of safety and intimacy (usually through emotional connection)
Only one factor undermines trust: self-orientation or self-interest (usually through thinking of or putting yourself before others).
Trust is choosing to make something important to you vulnerable to the actions of someone else (Brené Brown).